Marketing To Teens: Avoiding Health Or Warning Letters
A secretive e cigarette company which has captured millions of dollars in profits annually by exploiting a loophole has said it really is temporarily suspending sales in the U.S. till further notice. However, despite the news, the company’s website still lists several other countries where the product can be acquired. The company, located in Canada, markets Puff Bar being an electronic cigarette that can be used just like a regular cigarette. The only difference is that whenever you light up Puff Bar, it mimics the appearance and feel of a genuine cigarette. Actually, some consumers have compared the puffing action of the merchandise compared to that of a cigarette, and smokers around the globe have embraced the new product with both of your hands.
The Puff Bar was launched in Canada in January, with plans to enter other countries shortly. In spite of the recent launch, the web site still lists several countries where in fact the product is not available. Among the countries list may be the U.S., where in fact the product is specifically targeted at younger consumers. The U.S. isn’t the only country where the Puff Bar cannot currently be purchased. Based on the website, you can find no plans to release the merchandise in the U.S., though it remains the goal of the company to make the product available in the U.S.
A company representative in Canada told Canadian television station CPolitics that there was “no immediate plan” to sell the Puff Bar in the U.S. She denied reports in the media that the business was considering bringing the product to the American market, and instead referred all inquiries to the European company’s home country. The representative did not mention the loophole that allowed the product to be sold in Europe, or the possibility that the loophole have been discovered before the product premiered in Canada. The U.S. patent office has ordered the trademark to be granted to both names used to create the e cigarette, which are Smaxx and Vapro. Because the Puff Bar continues to be illegal in the U.S., it could be difficult for manufacturers to ship their products into the country.
There are a few arguments against allowing flavored e cigarettes in the U.S. Many public health experts fear that flavored the Cigs contain a level of nicotine that’s too much to be healthy. They also fear that children may be enticed to smoke with flavors that appeal to their more sensitive psychological needs. One reason that the U.S. patent office has allowed the Puff Bar to be sold in Canada is due to its safety. The product is regulated by Canadian law and is required to meet standard quality controls.
The Puff Bar also appears to be safer than its pre-filled counterparts. It does not contain any nicotine and only includes a little bit of propylene glycol, an ingredient that is commonly used to promote cleanliness preventing greasy foods from spreading. The propylene glycol in the Puff Bar also serves to make the product appealing to younger consumers, since it tastes good.
Like all vaporizers, the Puff Bar also allows users to get rid of nicotine without using real tobacco. The ingredients in puffs make sure that there is no contact between your smoker’s mouth and the merchandise, thus eliminating the opportunity for nicotine to be absorbed through the skin. Unlike a traditional cigarette, an individual does not have to carry the Puff Bar set up. With the puff bar, the complete surface of the device is covered with heat-sensitive material, which means that the Puff Bar will not emit smoke.
The U.S. Food and Drug Administration are still examining the Puff Bar to find out whether or not it constitutes a hazard to public health. This loophole in international patent law allows manufactures to advertise their products based on names that do not represent any health dangers, such as for example “The Puff”. The loophole in U.S. patent law allows manufacturers to capitalize on potential names that sound much like well-known brands without developing a public health risk. For instance, one company has trademarked the term “Candy” and developed several variations of its product, including candy bar and mixed bag candy bar. Having less health or trademark significance does not appear to have hindered the business from selling the products to the general public.
The lack of health or warning letters on each of the Electric Tobacconist Coupon major tobacco products may help contribute to the current wave of youth smoking that began in the U.S. However, many teens have turned to electronic cigarettes as a healthier solution to enjoy their daily dose of nicotine. So as to reduce the selling point of the puff bar to teens, manufacturers will need to include more health-related language on their marketing materials.